12 Years of Lending Intelligence
Insight was built by lending operators who understand the private money industry from the inside out — not by generic tech companies guessing at what lenders need.
Technology Built by Lenders, for Lenders
Insight was founded over 12 years ago by Timothy Harris with a simple thesis: the private lending industry deserved better technology. Not repurposed banking tools. Not generic SaaS platforms. Technology built by people who understand the unique challenges of private money lending — the speed required, the data complexity, the fraud risks, and the razor-thin margins between profitable and unprofitable loans.
What started as a custom underwriting solution has grown into Decision Cloud, a comprehensive platform serving lenders across the country with real-time data, proprietary scoring, and automated decisioning.
Years Founded
Integrations Connected
Technology Partners
Clients Served
Meet Our Founder
Tim Harris
Founder & CEO
Timothy Harris founded Insight with the conviction that private money lenders needed technology built by people who actually understood their business. With over a decade in the lending industry, Tim brings an operator's perspective to every product decision — ensuring Decision Cloud solves real problems, not hypothetical ones.
Under his leadership, Insight has grown from a single-client tool into a platform that powers underwriting decisions for lenders nationwide.
The People Behind Decision Cloud
A team of lending veterans and technologists dedicated to building the best underwriting platform in the industry.
Travis James
Director of Business Development & Client Advisory
Taylor Fong
Director of Operations
Shannon Fong
Director of Engineering
Rick Dubiel
Sr. Engineer
Mike
Sr. Engineer
Callum Gill
Engineer
Olivia March
Office Administrator
Lily O'Connell
Administrative Assistant
Dan Harris
Client Advisor
What Drives Us
Three principles that shape every product we build and every partnership we form.
Built for Lending
We don't try to be everything to everyone. We build exclusively for private money lenders, and that focus makes all the difference.
Data-Driven Decisions
Every feature, every integration, every model is designed to help you make better decisions with better data.
Operator Mindset
We think like lenders because we've been lenders. Our technology reflects the real-world demands of running a lending operation.
Common Questions
Everything you need to know about getting started with Decision Cloud.
How long does setup take?+
All Decision Cloud integrations are plug-and-play. Typical setup takes 1-7 business days depending on your existing infrastructure. No heavy engineering lift required.
How does Decision Cloud fit into my existing workflow?+
Decision Cloud sits between your lead sources and your loan management system. Leads flow in, get scored and screened through your custom waterfall, and decisions flow out to your LMS without disrupting what already works.
Do I need new integrations for each vendor?+
No. Decision Cloud handles vendor integrations through a single connection point, so data providers can be added or changed without new code on your end.
How does reporting work?+
Reports are live. Costs, conversion rates, ROI metrics, and lifecycle performance can be tracked in real time.
Can I integrate with my proprietary LMS?+
Yes. Decision Cloud provides standard APIs and can adapt to custom formats for proprietary loan management systems.
See Decision Cloud in Action
Discover how Insight helps private money lenders make smarter underwriting decisions with real-time data, proprietary scoring, and seamless integrations.