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Real-Time Data Services Of Our Lending Cloud

Our lending cloud, Decision Cloud, offers leading real-time data services. These services provide private lenders access to ‘Insights’ of their borrowers before they invest.

Our services provide underwriting and analytical information to lenders, so that they can determine the most profitable, ROI-driven decision.

Through the power of technology, these data services empower your business, strengthen your workflows and protect against online lead fraud.

truscore data service | Insight lending cloud


TruScore is a powerful, low cost, real-time data service. It allows lenders to avoid purchasing leads that are heavily shopped in our market place. It can also warn lenders of leads that are highly fraudulent, due to a form of data manipulation. Using TruScore, lenders can build custom rules and feed their risk models with over 150 new data points. This data service allows private lenders to improve their overall conversion rates, while lowering their cost per funded loan.

trufraud data service | Insight Lending Cloud


Insight has partnered with one of the largest data service co-ops, TruFraud. By using shared reputational data of IP addresses, email address, shipping addresses, phone numbers and devices in the US, TruFraud provides a real time IP and email validation service. This fraud detection network represents over 2 billion transactions and events annually, which are generated by thousands of global businesses. TruFrauds provides their service to thousands of global businesses, ranging from independent online stores, to Fortune 100 companies. TruFraud works to help protect online private lenders from underwriting leads that are likely fraudulent. Lenders using TruFraud can build rules and feed their risk models with over 50 new data points. They can get access to industry-leading GeoIP2 intelligence (including proxy and anonymizer data). As well as, gain insight into a borrowers email address accessibility rate. TruFraud has a positive impact on a portfolios ability to fund a good paying loan. It can help catch fraudsters cycling between IP addresses, hiding behind proxies, and recycling bogus email addresses.

truphone data service | Insight private lending cloud service


TruPhone is a real time phone validation service. This service can detect if a phone number is disconnected before purchasing a lead which allows lenders to reach more of their customers and create more revenue. In addition to connectivity rates, lenders can also create filters regarding the borrowers phone type, carrier name, and/or caller ID name matching.

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